
We will analyze market positioning, the market mix and all marketing and sales strategies required to drive revenues of the property. Each hotel/resort is marketed under its own specific strategic plan with emphasis on:
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annual sales & marketing plans procurement
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marketing concept development
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product development and positioning
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internet marketing and website development/optimization
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exposure to major travel websites
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connection to internet booking engines
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collaboration with national and international travel agencies
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identification of customer
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development and implementation of revenue/yield management programs
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development of sales initiatives
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marketing cost/benefit analysis
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graphic design assistance
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public relations
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